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Our Community Media scaled programme is made up of two programmes:




Two providers are delivering the subculture programme which aims to create media products with older people based on their niche interests, hobbies or experiences. These may not necessarily have a broad appeal but the project aims to connect people who share those interests to reduce social isolation.


  • The Broughton TrustThe Broughton Trust in partnership with Mary Burns Community Group who run the Salford Star, will be delivering the Subculture project across Salford, Manchester and Bolton with retired trade union members, older BAME people and disadvantaged groups. They will be holding a series of workshops across each borough to upskill and co-produce media in a number of ways.



Talking about my Generation (previously named GM Through the Eyes of Older People)


  • Yellow Jigsaw in partnership with Age UK BoltonAge UK BuryAge UK ManchesterAge UK OldhamAge UK SalfordAge UK Tameside and Age UK Wigan Borough, will be delivering the Talking about my Generation project in all eight Ambition for Ageing districts (Bolton, Bury, Manchester Oldham, Rochdale, Salford, Tameside and Wigan). Residents of those areas will be supported as community reporters to explore the experiences of older people over the age of 50 who have previously experienced social isolation. A media campaign will be devised and distributed to share those stories and share how social isolation can be reduced. Click here for a profile of each of their community reporters, and click here to follow them on Twitter.