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What is the Ambition for Ageing Programme?

Ambition for Ageing is a £10.2 million Greater Manchester level programme aimed at creating more age-friendly places and empowering people to live fulfilling lives as they age.


It is funded by the Big Lottery Fund’s Ageing Better programme, which aims to reduce social isolation of older people.


Led by GMCVO, the five year programme is delivered by a cross-sector partnership with Local Delivery Leads (LDLs) leading on the work in 25 neighbourhoods across eight local authorities in Greater Manchester.

Why are eight and not all ten Greater Manchester local authority areas involved in Ambition for Ageing?

The Big Lottery Fund set out some criteria for which local authorities areas were eligible to apply for the Ageing Better Fund. In Greater Manchester Bolton, Bury, Manchester, Oldham, Rochdale, Salford, Tameside and Wigan were eligible to apply but Stockport and Trafford were not.


We hope that learning generated by Ambition for Ageing can still be shared with areas that are not involved in the programme directly.



What do we mean when we use the term ‘older people’?

The term ‘older people’ does not have a strict definition within the Ambition for Ageing programme. It is commonly understood to refer to people over 65 but as a label this is increasingly being questioned with the recognition that, often due to inequalities, people experience age related challenges at very different points in their lives.  Taking this into account Ambition for Ageing uses the term ‘older people’ to refer to people aged 50 and above.

Helping to reduce social isolation.

How will Ambition for Ageing help to reduce social isolation of older people?

Ambition for Ageing’s belief is that a series of small changes within our communities will bring large scale success in a practical and sustainable sense that will ultimately help to reduce social isolation. We will do this by providing small investments to help develop more age-friendly neighbourhoods in Greater Manchester. We want communities to be more connected and for there to be more opportunities and activities on offer for older people in the places they live.


What does age-friendly mean?

Age-friendly can mean different things to different people but when we use the term within the Ambition for Ageing programme we refer to people of all ages being respected and able to actively contribute to decsions about the places that they live in.   


The term does not just refer to age-friendly neighbourhoods but creating age-friendly businesses and workplaces which are again shaped by people’s knowledge and experience.

‘An age-friendly world enables people of all ages to actively participate in community activities and treats everyone with respect, regardless of their age. It is a place that makes it easy for older people to stay connected to people that are important to them. And it helps people stay healthy and active even at the oldest ages and provides appropriate support to those who can no longer look after themselves.’

World Health Organisation